About Crave Insight
Benchmarking the Craveability of Brands
What We Do
Crave Insight is a subscription-based research and business intelligence firm that delivers proprietary benchmarking data to help brands understand and elevate their market position. Our flagship offering, the Crave IQ Index™, is a comprehensive benchmark that evaluates brand performance across four critical dimensions:
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Social & Content
Measuring brand influence and engagement across social media platforms and content channels.
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Digital Marketing
Analyzing digital presence, advertising effectiveness, and online visibility.
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Brand Experience
Evaluating customer experience, brand perception, and experiential touchpoints.
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Press & Community
Tracking media coverage, public relations impact, and community engagement.
Our Methodology
Built on over 100,000 data points, the Crave IQ Index™ provides an aggregate measure of performance. We collect and analyze vast amounts of data from social media, digital channels, experiential touchpoints, and media coverage to create a single, actionable benchmark that measures brand craveability.
Our research is objective, analytical, and authoritative, delivering informed insights that help brands understand what drives consumer desire and how they stack up against competitors.
Social & Content
- Followers and post volume
- Engagement levels and video views
- Avg. interactions per post
- Influencer mentions and collaborations
Digital Marketing
- Search frequency
- Search growth
- Monthly search volume
- Website traffic and performance trends
Brand Experience
- Ratings and reviews
- Website usability and navigation
- Reservation and ordering capabilities
- Visual quality and delivery integration
Press & Community
- Local news coverage
- Food media features
- Ranking appearances
- Community discussions and forum mentions
Who We Serve
Crave Insight provides strategic intelligence to organizations that need to understand and improve brand performance in competitive markets:
Restaurants & Hospitality Groups
Benchmark your brand against competitors and identify opportunities for growth.
Strategy & Creative Agencies
Inform brand positioning and creative direction with data-backed intelligence.
PR & Digital Agencies
Demonstrate ROI and strategic value with comprehensive brand performance data.
Landlords & Investors
Identify high-performing brands, emerging concepts, and demand hotspots to inform investment decisions.
Our Mission
To make brand intelligence accessible, actionable, and authoritative. We believe that understanding what makes brands craveable - what drives desire, engagement, and loyalty - is the key to building lasting market influence. Through rigorous research and modern analytics, we provide the insights that help brands not just compete, but lead.